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The Ford F-150 pickup truck is in a league of its own, delivering amazing capability, practical features, and advanced technology. 

At Howell Motors Ford in Lockport, NY, we're excited to offer Ford employee pricing to our valued customers for a limited time. Take advantage of the same great discounts that Ford employees and their families receive on most new Ford vehicles. If you've been eyeing a brand-new Ford truck, SUV, or car, now is a fantastic opportunity to save big at our dealership.

The new Ford F-150 is still the most popular full-size pickup in America, and for good reason. This legendary truck outclasses rivals like the Ram 1500 and the Chevy Silverado 1500 in the areas that matter most, from capability to technology to performance. To see why the F-150 reigns supreme, let's take a closer look at how it stacks up to the competition.